While micro environment factors such as competition norms impact the competitive advantage of the firm. It ensures that the message of the advertising is effectively communicated to the consumers even if they are not very good in English language. Poster advert description The poster will carry a picture of a smiling woman years old in brightly coloured Nigerian attire attire will be changed to match the cultural and religious attire of women in different regions so as to cause the consumers in the region to identify with the advert on a white background, carrying the brand colours red, blue and white on the left portion of the picture.
The right side of the poster will contain a picture of a large amount of colourful clean clothing folded in a stack wide range of bright colours to be chosen to emphasize colour caring and preserving qualities of Omo. Since the target audience is the woman, and women are the ones who go to markets to do the family shopping, this is a highly effective method.
It started an above average profitability operations in Argentina and made strong returns in years. Although infrastructural development especially power supply is slow on the average, it is quite faster in urban areas like Lagos, Port Harcourt and Kano.
The macro-environment factors can impact the Porter Five Forces that shape strategy and competitive landscape. Finally, with government rigorously executing various projects and making policies in line with its plan for Nigeria to be among the first 20 economies in the world by the yeara rapid growth in the infrastructural development especially rural roads is opening up the rural market thereby adding to market growth.
Omo has super stain removing ability, A small amount washes a large quantity of clothes Omo does not deteriorate colours 6. Markets tend to be centralised and most women go shopping at least weekly and so are always exposed to the advert each time they go there.
But the business was later expropriated by the Left Wing government. Advertising objectives To alter perceptions about Omo. Spanish oil giant Repsol had to face a similar instance.
Using posters offers three main advantages for the marketing of this product. This is a very big advantage of using posters, as it reduces the cost of advertising which would be ridiculously high if TV commercials of the different languages were to be made.
She is a mother in LSM 5 - 8, aged 23 - 45yrs. Unilever Nigeria employs the television, posters and radio advertising to market Omo, each media used to a different degree. The adverts are made in either English language, Pidgin English or the major language of the region.
Firstly, since power is not constant in the country, posters present an ever visible advert, always present unlike television adverts that will not be seen if there is no power supply during the time when the advert is supposed to run.
The print media is normally not employed in the advertisement of Omo because very few of the women who are the target audience regularly read the dailies and magazines. Where adverts will be displayed State capital city centres, major markets and roads in the cities and select towns.
Efficiency of financial markets — Does Pz Cussons Plc needs to raise capital in local market?
Posters on billboards because of its high perception-altering potential via repetition. Radio Local radio is also employed in the advertisement of Omo. Education level in the economy Labor costs and productivity in the economy Business cycle stage e.
Secondly, posters also allow the message of the product to be passed to consumers who do not own television sets considering this is the case in certain parts of the country. To raise impulsive brand awareness from 75 percent to 85 percent.
Also, with the increase in the income of the middle class and the percentage of the population that constitute this class, the average disposable income per family is increasing at a steady pace. These shows are almost religiously watched by most families and so have a great impact rate for the target audience.
Economic factors that Pz Cussons Plc should consider while conducting PESTEL analysis are - Type of economic system in countries of operation — what type of economic system there is and how stable it is.
Brand colours will be bold on poster to enable easy identification of the brand even before seeing its name.
Article continues after ad PESTEL analysis provides great detail about operating challenges Pz Cussons Plc will face in prevalent macro environment other than competitive forces.
Fall in local raw materials production Large local production capacity Increase in import duties on imported raw materials Wide product packaging size range High inflation rate 12 per cent in December FreshPlaza Clear brand positioning Low entry barriers into business Table 2.In this report, we will analyse the financial performance, strategic management and competitive advantages of PZ Cussons, to conclude whether this is a good investment opportunity.
Strategy Analysis PZ Cussons’s business model is composed of three strategies: selected categories, selected geographies and flexible supply chains. PZ Cussons statement on Palm Oil Securing a long-term sustainable supply of palm oil is a priority for PZ Cussons.
We seek to be open and transparent with all our stakeholders and are aligned with Greenpeace’s call for consumer. The Analysis Of Pz Cussons Website Marketing Essay E-commerce has the capacity to improve existing businesses and also expand operational efficiency.
However, in the wake of fierce competition, businesses are forced to be. The structure of this report will focus on a Critical analysis of PZ Cussons most recent annual report based on the Strategic management process in play.
The purpose of this study is to analyze PZ Cussons Nigeria PLC’s strategic management process with the aid of its annual report. Critical Analysis of Marketing Plan of Barclays Bank. MALVIN, D Barclays Bank marketing plan outline 1.
Executive summary 2. Company description 3. Situational analysis 4. Marketing objectives 5. Pz Cussons Plc PESTEL analysis is a strategic tool to analyze the macro environment of the organization. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Pz Cussons Plc.Download