Idea Cellular currently segments its customer profile into 2 basic groups: Only this detailed understanding will allow a company to sell with accuracy what the customer will buy. Major Benefits for these customers: Apps like Belly and Foursquare combine gamification with customer loyalty programs.
Use the hashtag from the event in your promotional efforts. Google related search — Checking out the Google related searches found at the top and bottom of the SERP when you perform a search for a keyword query is a great tool for generating content ideas.
Flipkart used to operate on an inventory based model with its fully owned subsidiary WS Retail but to drastically increase its presence Flipkart moved into the market place model by selling its stakes in WS Retail. Mother hubs are located at the centre of a kilometre radius zone that consists of 3 to 5 major cities that accounted for majority of demand as well as numerous smaller cities.
Customer What is the competitive advantage? Other factors may include the cost of time to acquire the product, the cost of conscience when it comes to consuming the product, the total cost of ownership, the cost to change to a new product and the cost of not selecting an alternative.
This model can also help a small business take on bigger and more established competitors. Development of the 4C Model According to Annmarie Hanlon of Smart Insightsthere are two 4C models within the marketing domain which should not be confused with each other.
Flipkart has been aggressive in its promotion and advertising strategies as a part of its marketing mix.
The product also undergoes 6 quality checks as mentioned earlier so as to deliver high quality products. In content marketing, this means that an article needs to be easy to read, have a practical yet attractive layout and the right language. Conduct a content audit — Is your existing content up to snuff?
Here the products are initially sorted and packed. It has 21 state of the art warehouses. The people who really love a good deal tend to frequent deal sites and forums. Promotion and its methods continue to evolve with new avenues and means to reach the consumer. The key point, repeated often, is to remember to identify and understand target consumers as well as their needs and wants.
A very easy way to use the model for an entrepreneur is given below. It works on the market place model where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator which in this case is Flipkart.
Flipkart direct mode of contact with the buyer is through the customer care centre which considers cancellation, supplier issues, product damage issues and other issues faced by the customer while conducting a transaction.
Lists — Piggy-backing on top 10s are lists in general. Flipkart deliver products to customers pan India through an extensive deliver network. The product must be something that the customer finds desirable and there must be something unique about it that sets it apart from all the rest of the competition.
Flipkart promotes through print media sometimes through a full-page ad especially during their Big Billion Day. Starbucks also has its own tame version of gamified loyalty programs in which you earn stars for Starbucks purchases.
Why do people love lists? With a little work and some fun content, you could become a big fish in a small pond on Vine. This model is more consumer oriented and this focus has led to a primary use in niche marketing.
Post your strongest visual assets templates, infographics, etc on Pinterest and link them to your webpages for some serious traffic. Communication — The internet has offered the savvy marketer a variety of options for forming communication links with their target audience.
This is helpful content that gets relevant users familiar with your brand. Share what you learned in a blog post! Has there been adequate research to determine this amount? Go old school with flyers and poster in local cafes, do some sidewalk chalk writing.
You may be surprised! Plus, some of the wilder stats may get your gears turning about other content ideas, such as… Future predictions — Play the soothsayer by predicting future trends in your industry — just make sure you have at least some data to back up your hypothesis.
Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs.Place ads in publications your market reads.
Be sure to reach the non-English speaking market as well. Donate your product or service to a charity event or auction.
Team up with a non-competing business in your area to offer a package promotion. Pick the slowest day of the week to hold a one-day sale. Create a warm, welcoming waiting.
Product comparison guide – Decisions, decisions – oh, the pitfalls of capitalism. It’s tough being a consumer with so many products to choose from.
It’s tough being a consumer with so many products to choose from. Aug 20, · Idea cellular acquired 3G licenses in 11 telecom circles for Rs.
Cr during the spectrum auction in May G services have already been launched in 7 circles out of the 11 circles that Idea has acquired licenses. Talk to the press – Reaching out to the media about your product (especially if it’s of local interest or part of a popular movement) is a great idea.
Offer free services to market leaders – Identify authoritative community leaders in your industry and offer them free products or services. the idea is to give the customer the power to build relationships with the suppliers and consumers. the ingredients that go into a marketing program: product, price, place, and promotion.
Managing the controllable parts of the marketing process means 1) designing a want-satisfying product, Understanding Business Chapter 49 terms.
In this article, we will look at 1) an alternate marketing mix, 2) the 4C’s explained, 3) using the 4C model, and 4) an example of the 4C’s. Traditionally, the marketing mix is a combination of 4P’s and is more business oriented.
These 4P’s are product, price, place, and promotion. More can.Download